How to Create a Taxonomy for Your Website or Business

Are you struggling with organizing your website or business's content? Do you find yourself searching through a pile of documents, images, and videos just to find a single piece of information? If so, creating a taxonomy may be just what you need.

In this article, we'll explain what a taxonomy is, why it's important, and how to create one for your website or business. Whether you're a content strategist, a website owner, or a business manager, this guide is for you.

What is Taxonomy?

A taxonomy is a systematic classification of items into groups according to their characteristics. It's like creating a map of your content, so you know exactly where everything is and how it relates to other items.

In other words, a taxonomy is a way of organizing information that makes it easier to find, understand, and use. It's a fundamental part of information architecture, and it's used in many fields, including biology, library science, and information technology.

But why do you need a taxonomy for your website or business? Let's find out.

Why Taxonomy is Important

A taxonomy can improve your website's or business's performance in many ways:

  1. Better Navigation: A well-designed taxonomy makes it easier for users to navigate your website or business's content. They can quickly find what they're looking for and move on to the next task.

  2. Improved Search Results: A taxonomy can help search engines understand the structure and relationships between your content, which can make it easier for them to deliver relevant results to users.

  3. Faster Content Creation: With a taxonomy in place, you can quickly find and repurpose content across your website or business. This can save you time and improve your content's quality.

  4. Improved Collaboration: A taxonomy can help your team work together more efficiently by providing a shared vocabulary and a clear understanding of what each item represents.

Now that you know why taxonomy is important, let's dive into how to create one for your website or business.

How to Create a Taxonomy

Creating a taxonomy is a multi-step process that involves identifying your content, defining its characteristics, and grouping related items together. Here are the steps involved:

Step 1: Identify Your Content

The first step is to identify your website's or business's content. This could include documents, images, videos, audio files, and other assets.

Take an inventory of your content and create a list of all the different types of items you have. For example, you might have blog posts, case studies, product descriptions, and customer testimonials.

Step 2: Define Your Content's Characteristics

The next step is to define the characteristics of each item on your list. Think about how each item is different from the others and what makes it unique.

For example, a blog post might have a title, author, date, category, and tags. A product description might have a name, SKU, price, weight, and dimensions.

Create a list of all the different characteristics for each item on your list. Be as specific and detailed as possible.

Step 3: Group Related Items Together

Once you have defined the characteristics of your items, it's time to group related items together. This is where your taxonomy starts to take shape.

Look for similarities and differences between your items and organize them into groups based on their shared characteristics. For example, you might group your blog posts into categories based on their topics, or you might group your products into categories based on their price range.

Create a hierarchy of groups and subgroups based on the relationships between the items. This hierarchy will form the backbone of your taxonomy.

Step 4: Choose Your Taxonomy Type

There are many different types of taxonomies, each with its own strengths and weaknesses. The type of taxonomy you choose will depend on your needs and goals.

Here are some of the most common types of taxonomies:

Choose the type of taxonomy that best fits your content and goals.

Step 5: Test and Refine Your Taxonomy

Once you have created your taxonomy, it's time to test and refine it. This involves getting feedback from users and making adjustments based on their comments.

Ask users to perform tasks using your new taxonomy and watch how they interact with your content. Take note of any frustrations or confusion they experience and use this feedback to refine your taxonomy.


Creating a taxonomy for your website or business can seem daunting, but it's an essential part of information architecture. It can improve your content's performance in many ways, including better navigation, improved search results, and faster content creation.

If you're new to taxonomy, start by identifying your content, defining its characteristics, and grouping related items together. Choose the type of taxonomy that best fits your needs, and test and refine your taxonomy based on user feedback.

By following these steps, you can create a taxonomy that makes it easier for users to find and use your content, and that can help your website or business grow and thrive. So what are you waiting for? Start creating your taxonomy today!

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